Electronic Arts is shaking things up, initiating a major corporate reshuffle in an effort to "empower our creative teams" and make "faster and more insightful decisions around development", according to CEO Andrew Wilson. But don't go dumping your dividends just yet; the move won't have much of an impact on the casual enjoyer of EA IP.
Rather, it's an internal separation of sorts, with EA Games being rebranded as EA Entertainment (with a wider scope) and the ever-lucrative EA Sports expanding, becoming its own thing entirely. On the restructuring, Wilson (who will continue to oversee both organisations) had the following to say: "We’re building the future of interactive entertainment on a foundation of legendary franchises and innovative new experiences, which represents massive opportunities for growth."
Laura Miele, previously EA's COO, will now serve as President of Entertainment, Technology, and Central Development. EA Sports, meanwhile, will continue to be led by Cam Weber, whose own role will expand commensurately. Industry veteran and Respawn Studios founder Vince Zampella, under the EA Entertainment umbrella, will continue to "lead the world-class studios responsible for Apex Legends, our Star Wars games, and Battlefield."
What do you think of this move from EA? How are you feeling about the two-time winning Worst Company in America these days? Five years ago, our readers were still mostly sour on the firm, which at the time was still pretty obsessed with microtransactions, to be fair. Let us know in the comments section below.
Comments 20
Honestly never knew they were EA Games. Electronic Arts Games sounds kinda stupid when you say it out loud.🤷🏻♂️
So I’m a little confused by this, it’s still 1 company but 2 parts, EA Games and EA Entertainment? If those are the names of the 2 parts then what’s the name of the entire company?
Edit: Ok, think I got it now, company was and is EA, they had 1 division which was EA Games which is now being split into 2 parts, Sports and Entertainment. The EA before the 2 division names seems redundant to me. Could still be wrong but I’m going to bed, seems like it’s only relevant if you work there.
Moves like this make me nervous that there looking to be bought, sell the EA entertainment section but keep the sports one kind of deal.
Incredible how they’ve turned things round to be fair. Them and Capcom were fairly crap for the late PS3 into PS4. Miss the whole challenge everything tagline though. Bring that back.
Battlefield movie incoming.
At the theater, after you've bought your ticket, you'll be asked to deposit $10 every 20 minutes to continue the story.
@nessisonett EA turned things around?!? What exactly did they do to change things?
@BusyOlf Released good games.
@AdamNovice I thought the exact same thing.
I’ll wait for the ‘EA self bans micro transactions and releases sports games biannually with meaningful changes’ article before I’m interested in any company changes..
Probably same old EA
E.A it's in the game
Used to get me excited 😆 wait I was a kid then.
When they went loot crate and online game crazy I didn't go near their games when fallen order came out I bought it after release when it was confirmed it was offline.
E.a made me happy there. They can keep their online games and loot crates for all I care.
And I wonder where Jedi is now will we get our 3rd game did Lucasfilm just get sold? Dude that bought it hates what Disney done to it LoL
Geez not harsh I just put it down to non canon lol
@Uncharted2007 yeah, pay $10 an hour or the screening slows down and it ends up taking days to finish the movie.
And then, of course, some movie viewers would defend it and say it's possible to watch all the movie without paying extra for the deluxe pass
@AdamNovice I got the impression of the split being a result of EA cutting ties with FIFA given EA Sports FC is being revealed next month. EA's gigantic cash cow will be gone and it's unknown how big their replacement will get.
@nessisonett you mean The Sims 4: Cottage Living?
Should've polled us on positive or negative overall view on EA as a company, and EA's games.
Feel like this split has always been there and is just now more official.
Anyone who has played any EA Sports game knows that tagline. They always have branded it as EA Sports.
Their other games are just under the EA Games, or EA Originals, or EA 'brand'. Nice to see they have more separation between the two structures
I couldn’t give a toss what EA do until they get off there fat corporate ass and do something with the Simpsons franchise that they are sitting on…a next gen game is massively overdue
@nessisonett tell that to Madden or Battlefield fans.
@BusyOlf If they’re fans of Madden or Battlefield then they’re used to buying mediocrity. Judging a corp by their worst games is stupid, Destruction All Stars doesn’t cancel out God of War.
Seems kinda dumb to go by EA Entertainment as the “Arts” in the name “Electronic Arts” already indicates the output from the manufacturer is for entertainment purposes. Just go by Electronic Arts. Anything else is redundant.
Thanks for sharing, even though this shouldn't impact consumers/customers.
Tap here to load 20 comments
Leave A Comment
Hold on there, you need to login to post a comment...